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“AI has the potential to shift loyalty away from channels to outcomes, offering B2B companies a unique opportunity to lead in digital commerce by automating complex workflows and enhancing customer relationships.”
Bryan House, CEO, Elastic Path.
Summary:
Bryan House, CEO of Elastic Path, shares his insights on the transformative role of AI in B2B ecommerce. Elastic Path is focused on B2B commerce, working with a wide range of B2B businesses across different verticals.
Why listen:
- Get insights into the latest trends in B2B ecommerce and AI.
- Learn about the importance of structured product data and workflow automation.
- Understand how AI can enhance sales processes and customer relationships.
- Discover Elastic Path’s innovative solutions for complex B2B scenarios.
- Hear predictions on the future of B2B commerce and AI’s role in it.
Key discussion points:
Bryan explains how AI is reshaping the landscape, particularly through the shift from search-led buying to answer-led discovery. The podcast emphasises the importance of structured product data and workflow automation, which are crucial for enhancing efficiency and customer satisfaction.
The discussion also highlights Elastic Path’s innovative approach, focusing on their flexible Product Experience Manager that supports complex catalogue scenarios. This makes it well-suited for mid-market B2B companies dealing with intricate product configurations and pricing models.
The conversation also explores the impact of AI on sales processes, suggesting that AI can serve as a superpower for sales teams by automating routine tasks and allowing them to focus on building meaningful customer relationships.
The podcast closes by considering the future of B2B commerce, with Bryan predicting that AI will compress the sales funnel, making discovery, comparison and configuration processes faster and more efficient.
AI has the potential to disrupt traditional marketplaces by shifting loyalty from channels to outcomes, offering a significant opportunity for B2B companies to lead in AI adoption.
Bryan’s extensive experience and leadership at Elastic Path provide a valuable perspective on navigating the evolving landscape of B2B ecommerce.
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