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“B2B commerce is rapidly evolving, with buyers now expecting seamless online experiences akin to B2C. The integration of AI and personalization tools is transforming the industry landscape.“
James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert’s extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.
Key discussion points:
B2B vs. B2C expectations:
The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers.
Technological Advancements:
The democratisation of AI and the rise of advanced search and personalisation tools are making commerce more accessible and efficient.
Data integrity:
Emphasising the importance of high-quality data, the conversation highlights how accurate data can streamline operations and enhance decision-making.
Self-service and personalisation:
The demand for digital self-service tools is growing, with businesses seeking to offer personalised experiences that cater to individual customer needs.
Reasons to listen:
- Understand the critical role of data integrity in driving ecommerce success.
- Gain insights into the future of B2B ecommerce and the trends that will shape the industry in 2026.
- Learn from industry experts about the challenges and opportunities in adopting new technologies.
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