An interview with ecommerce integration and back-office expert Luke Hodgson, co-founder at Commerce Thinking. Luke shares his depth of experience auditing and improving technology stacks and integrations.
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In this episode of the Inside Commerce podcast, Luke Hodgson from Commerce Thinking explains the common issues with ERPs and their integration with ecommerce platforms.
The conversation explores the importance of understanding ERP systems for ecommerce leaders, the evolving role of ecommerce directors post-COVID, and the demand for ERP in new businesses.
The discussion also delves into the role of middleware in ecommerce integrations, challenges related to peak order volumes, and strategies for maximising back office performance. Finally, we discuss the significance of technical leadership in ecommerce and provide practical advice for businesses facing integration issues.
Key takeaways
- Ecommerce leaders must understand their ERP systems.
- The demand for ERP has evolved post-COVID.
- Middleware plays a crucial role in integration.
- Peak order volumes require careful planning and execution.
- Technical leadership is essential for e-commerce success.
- Brands are increasingly exploring alternatives to traditional ERP systems.
- Effective communication with partners is vital during peak periods.
- Breaking down problems into stages helps identify issues.
- A tech leader should facilitate collaboration among stakeholders.
- The right technical resources are crucial for successful ERP implementation.
Key discussion points
- 00:35 > Introduction to common ERP Challenges in ecommerce
- 06:40 > The Evolving Role of Ecommerce Directors Post-COVID
- 12:30 > Middleware’s Role in E-commerce Integration
- 18:30 > Strategies for Maximising Back Office Performance
- 24:30 > Final Thoughts on ERP and Ecommerce Integration
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