Grab your chance to learn about accessibility strategy for ecommerce, and why this is a commercial necessity for all ecommerce teams not just enterprise businesses, with Irina Enevska, Manager Accessibility Services at Crownpeak.
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How confident are you that your website is fit to serve all users, regardless of how they access and read your content?
An estimated 1.3 billion people experience significant disability. They represents 16% of the world’s population, or 1 in 6 of us. And…they have serious buying power. So, if you’ve not taken accessibility seriously before, and your approach is to ensure you’re not breaking the law but nothing more, then think again.
Accessibility is about more than compliance. It’s about respecting your customers and ensuring they are able to access and meaningfully use your website. It’s also about providing a website that gives you the best chance to turn visitors into shoppers, and hopefully loyal customers.
In this podcast we discuss accessibility strategy with Irina Enevska, Manager Accessibility Services at Crownpeak. Irina’s team work with ecommerce merchants to audit their websites, then identify and prioritise improvements based on business and customer impact. We explore Crownpeak’s approach to educating customers and helping people get started, because accessibility isn’t a one-size-fits-all approach, and the levels of compliance and legal frameworks vary depending on which country you trade in.
Key discussion points
- Irina let’s start with your story, how did you get into accessibility services and what do you do in your current role?
- Why do ecommerce businesses need to take accessibility seriously, what are the business drivers & what’s the value of getting this right
- Let’s look at the strategic view: what is an accessibility strategy, and what does it involve, as in what are the component parts?
- Let’s talk about the elephant in the room: the risk of being noncompliant, and the business impact of this e.g. US fines
- You referenced legal risk. How do the guidelines & compliance needs differ between key markets, as we’ve got global guidelines like WCAG and country specific legal requirements like ADA in the US?
- What is Crownpeak’s approach to educating customers and helping people get started, as I know from experience C-suites aren’t always given sufficient reason to prioritise investment?
- Let’s explore the services you provide – what types of testing do you do & how is it done, how regularly should it be done etc.?
- For anyone listening how do they start with auditing a site, how do they prioritise actions based on impact – what’s Crownpeak’s approach?
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.
