In this ecommerce podcast, James interviews David Carlile, Senior Director Product Strategy for Optimizely, on the ecommerce experimentation tooling within its digital experience platform.
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Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation. Ecommerce experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer.
In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.
Tl;dr
- What type of business is best suited to experimentation?
- The impact of testing on speed and performance
- Using program management tooling to improve efficiency
- Where the Optimizely roadmap is headed?
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