In this digital marketing podcast, James Gurd and Josh Duggan, co-founder and Strategy Director at award-winning digital marketing agency Vervaunt, discuss the evolving landscape of ecommerce marketing, focusing on performance marketing and brand marketing trends.
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In the ever-evolving landscape of ecommerce, staying ahead of performance and brand marketing trends is crucial for success. As technology advances and consumer behaviours shift, brands must adapt their strategies to thrive.
In this podcast, we explore the latest trends shaping the ecommerce industry, drawing insights from industry expert Josh Duggan. The podcast discusses how consumer search behaviour is changing due to AI agents and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.
Key discussion points:
- How the ecommerce landscape is rapidly changing due to AI and chatbots.
- Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increase
- Brands must adapt their marketing strategies to focus on upper funnel tactics.
- Content quality and relevance are crucial for engaging consumers today.
- Understanding profitability is essential for effective ad spend management.
- Incrementality testing helps brands measure the true impact of their marketing efforts.
- International markets present significant growth opportunities for ecommerce brands.
- Social proof can enhance the effectiveness of marketing campaigns in new markets.
- AI is increasingly being used to automate and optimise marketing processes.
- Brands need to be strategic in their approach to paid media and content creation.
Chapters:
- [00:40] Introduction to E-commerce Marketing Trends
- [07:20] The Evolution of Consumer Search Behaviour
- [13:15] Paid Media Strategies and Consumer Behaviour
- [17:40] The Importance of Content in Marketing
- [23:35] Optimising for Profitability in Ad Spend
- [29:35] Measurement and Incrementality Testing
- [37:45] Expanding into International Markets
- [43:30] The Role of AI in Paid Media
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.