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“No-code is getting a lot better, and there’s a lot of tools. No-code tools will soon start to drive personalisation and dynamic content. That’s going to take off pretty quickly.“
Summary:
In this podcast, James and Paul share their views on how emerging technologies are reshaping the industry. From AI-driven content generation to dynamic personalisation and integrated loyalty programs, this episode offers helpful insights for anyone working in ecommerce.
Understanding these trends can help you make informed decisions on where to focus your budget and how to enhance your CX.
What you’ll get from this podcast:
- How the latest ecommerce trends are impacting which technologies ecommerce teams are investing in.
- Practical advice for adapting your tech stack to leverage AI and personalisation for better customer experiences.
- The challenges and opportunities in delivering smarter CRM and loyalty strategies.
- Explanation of the vendors ecommerce teams are turning to to help improve their ability to execute.
Key insights:
- Emerging ecommerce trends are reshaping tech priorities.
- AI is significantly enhancing content generation processes.
- Governance around AI usage is becoming increasingly important.
- Dynamic content personalisation is emergent but the quality of no/low-code tools is improving rapidly.
- CRM and loyalty programs are becoming more integrated by necessity.
- Data analytics tools are essential for accurate marketing tracking.
- Businesses must focus on reliable data for decision making.
- Omnichannel strategies are becoming essential for retailers with a physical presence.
- AI is at the vanguard of driving efficiencies in product data management.
Watch / listen now
Chapters
- [00:30] Emerging Ecommerce Trends and Tech Priorities
- [03:30] AI in Content Generation and Product Data Management
- [06:00] AI Governance and Data Compliance
- [08:50] Dynamic Content and Personalisation in Ecommerce
- [12:20] The Evolution of CRM and Loyalty Programs
- [25:00] Data Analytics and Marketing Tracking Accuracy
Listen on your favourite player
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.