Get practical advice from two highly experienced email marketers and hosts of Inbox Heroes, a podcast dedicated to email insights. Get an honest appraisal of what good email programs look like.
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For most ecommerce businesses, email marketing has a higher ROI than you can expect from any other form of marketing. However, it’s not easy maintaining a good quality email list and finding smart ways to use marketing automation to drive £££.
Tl;dr: what we cover:
- Key trends in email marketing for ecommerce
- Maintaining a good quality email list
- Smart ways to use marketing automation for ecommerce
Key Discussion Points
- What are the key trends in 2021/22 and what do they mean for ecommerce teams?
- What impact have iOS changes had and what can ecommerce teams do about it?
- Email database quality will always be important: what’s your advice on checking the quality and keeping the database clean/accurate?
- What’s your view on legitimate interest and the current state of opt-in vs. opt-out in ecommerce checkouts?
- How is the tech evolving for email automation: what new tools & features got you excited and why?
- Marketing automation is a big topic: where should ecommerce teams start?
- What are the key requirements ecommerce teams need to look out for when selecting technology?
Want to suggest a topic or guest for a future episode? Contact us via the website or on Twitter.
