🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why.
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If you’re working for:
- A retail ecommerce business
- An ecommerce platform
- An agency/consultancy that advises/builds tech stacks
Get your comfy seat ready 😃
Why is this episode important? The ecommerce vendor market is crowded. There are a lot of platform telling similar product suitability stories, albeit through different lenses and campaigns. For merchants, unless you’re niche, it’s hard to cut through the volume of content to discern meaningful differences that give you the confidence to decide which route to take.
What we discuss:
- 🥱 Why changing terminology doesn’t cut through e.g. omnichannel to unified.
- 🚤 Ecommerce businesses want speed to market, agility, automation.
- 🔎 DTC mass market has no space left for new players – Shopify dominates but niche / vertical specific solutions have potential.
- 🥸 Some vendors have already recognised this e.g. Centra, BigCommerce.
- 🔬 The winning vendors will be those who focus on burning challenges and critical use cases to deliver battle ready solutions.
Key takeaways
- Vendors must differentiate themselves to stand out.
- Understanding merchant needs is crucial for platform success.
- Niche solutions can provide a competitive advantage.
- AI is set to transform ecommerce functionalities.
- Connectivity with specialist 3rd parties is essential for growth.
- Merchants prefer platforms that offer pre-integrated solutions.
- Vendors should focus on specific use cases to attract clients.
- The future lies in targeting specific verticals effectively.
- A balanced approach is necessary for sustainable growth.
Key discussion points
- 00:35 > The Future of D2C E-commerce Platforms
- 03:00 > Market Dynamics and Vendor Differentiation
- 10:50 > Understanding Merchant Needs and Use Cases
- 20:50 > Niche Solutions and Market Positioning
- 28:50 > The Role of AI in E-commerce Platforms
- 34:30 > Key Takeaways and Future Directions
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.
