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“You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”
Episode summary:
Hands up if you were at Pulse queuing to see Aleyda Solís SEO/GEO panel discussion in the Queen’s Vault but couldn’t get near the room? We spoke to a lot of people on the stairs for whom this was one of the top discussions they wanted to hear.
🚀 Well, it’s time to purge your FOMO – we’ve now got Aleyda’s panel exclusively on the Inside Commerce podcast. Aleyda is rightly recognised as one of the leading global experts in SEO & digital marketing industry – her energy to share information and advice is legendary.
This episode explores how GEO is reshaping discovery as consumers move beyond traditional search engines and into fragmented AI-led journeys across platforms like ChatGPT, TikTok, YouTube, Reddit and marketplaces.
Aleyda breaks down why this shift is more than hype: AI is changing not just where people search, but how they decide, compare and buy. The discussion covers the key differences between classic SEO and GEO, including the move from deterministic clicks to synthesised answers, recommendation layers and zero-click discovery.
What you’ll get from this podcast:
- 1️⃣ Understand where GEO and AI search are actually heading.
- 2️⃣ Learn how discovery is changing across channels, not just Google.
- 3️⃣ Practical tactics for improving AI visibility and crawlability.
- 4️⃣ Understand why product feeds and contextual data matter.
- 5️⃣ Get a clearer view of measurement in a zero-click world.
View all Pulse panels.
About Pulse
Pulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.
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