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“Brands don’t know what they don’t know. A consultant makes teams think about things in detail. It’s an education piece.” Francesca Raggio, Ecommerce Consultant, Vervaunt.
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ABOUT THIS EPISODE:
This isn’t a sales pitch for consultants.
This episode discusses the role of consultants in ecommerce website migrations. We share insights on project management, stakeholder engagement, technical discovery and how to avoid common pitfalls in replatforming projects. We pool the replatforming experience of James Gurd with senior consultants from Vervaunt, Shamoli Miah (Operations Director) and Francesca Raggio (Ecommerce Specialist).
Having worked on a wide range of projects, they understand the real challenge isn’t about the tech; it’s the clarity, co-ordination and governance that enables multiple teams to function coherently together and handle the stresses that come with technology projects.
Consultants don’t just provide technical expertise; they guide teams through chaotic complexities: setting expectations, managing stakeholder alignment and ensuring you’re not flying blind. Tune in for an inside view of what the role of an external consultant should be, and how to know whether you need to add one to your project team.
Key topics:
- [00:35] Introduction to Ecommerce Consulting and Migrations
- [03:10] Understanding Replatforming Approaches
- [06:15] The Importance of Pre-Discovery in Projects
- [09:15] Common Challenges in Ecommerce Migrations
- [12:15] The Role of Governance in Project Management
- [15:10] Stakeholder Management and Accountability
- [17:40] Content and Data Migration Challenges
- [20:35] Planning for Successful Ecommerce Projects
- [30:35] Navigating Technical Discovery
- [40:00] Understanding User Acceptance Testing (UAT)
- [49:05] Consultant Skills for Ecommerce Success
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FAQ: Ecommerce consultants in replatforming projects
1. What role do ecommerce consultants play in website migrations?
Ecommerce consultants provide specialised advice, filling knowledge gaps and guiding teams through complex migrations. They help set expectations, manage stakeholder alignment and ensure projects stay on track and within budget.
2. How do consultants improve project delivery?
Consultants enhance project delivery by conducting thorough pre-discovery, educating teams and challenging assumptions. They ensure technical solutions are optimal and align with business goals, minimising risks and avoiding costly surprises. They also help issues, inevitable in complex projects, to find acceptable solutions to keep the project on track.
3. What are common pitfalls in migration projects without consultants?
Without consultants, projects often face scope creep, knowledge gaps and poor communication. These issues can lead to delays, budget overruns and unsatisfactory results, highlighting the need for expert guidance.
4. When might external consultancy be unnecessary?
External consultancy may not be needed for straightforward projects with minimal complexity or when a business has a strong internal project management team with extensive ecommerce experience.
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