In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions.
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Tune in as we delve into the world of online retail, exploring how ecommerce sites can elevate their customer experience through thoughtful feature design and implementation.
Drawing from real-world examples of 14 leading brands, James & Paul provide actionable insights and practical tips on how businesses can refine their ecommerce features. For instance, we highlight how Lily’s Kitchen make their pet feeding guidlines more relevant and personalised, how Gymshark increases the quality and value of its customer review data, how Nudie Jeans provides granular product sustainability and impact contemt, and how Djerf Avenue has built a smarter approach to providing outfit recommendations on the PDP.
Listeners will gain a deeper understanding of how these features not only improve the user experience but also contribute to increased conversion rates and customer loyalty. Whether you’re a seasoned ecommerce professional or just starting out, this episode contains interesting examples of how to optimise online features that truly resonate with customers.
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Key takeaways
- Innovation in ecommerce involves finding creative executions that enhance the customer experience and drive smarter business decisions.
- Features like personalised feeding guidelines, stock notifications with product recommendations, and complex product configuration can add value and improve the customer journey.
- Collecting and utilising product reviews can provide valuable insights and help counter conversion barriers.
- Customisation options, engaging storytelling, and interactive elements can make the shopping experience more enjoyable and memorable.
- Size profiling, curated looks, and brand value storytelling can help customers find the right products and connect with the brand’s values.
- Attention to design details, such as animations, iconography, and typography, can create a unique and engaging website.
- It’s important to stand out and create points of difference in ecommerce to drive better outcomes and customer engagement.
Key discussion points
- 00:00 > Introduction and purpose of the episode
- 02:05 > Lily’s Kitchen pet care feeding guidelines quiz
- 05:25 > Atoms‘ stock notification functionality for product recommendations
- 07:00 > Marucci product customiser
- 09:00 > Gymshark tapping into richer customer review data
- 12:20 > Rimowa’s smooth UI for luggage personalisation
- 13:55 > Civilist Berlin templates for new products and view all products page
- 15:30 > Patagonia’s strong ethical storytelling and improving their brand value messaging
- 18:10 > Nudie Jeans impact content on the PDP in the product transparency tab
- 19:50 > Motel Rocks use of immersive video content on key landing pages
- 21:15 > Spoke’s intelligent approach to product sizing via the quiz
- 24:15 > Opal’s scrolling, parallax PDP to showcase key product selling points
- 26:10 > Djerf Avenue’s smart approach to outfit recommendations & Angel’s style pins
- 28:55 > Frank Body‘s custom design touches and tone of voice
- 32:20 > Cider‘s approach to sizing
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