Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding.
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In this episide, we discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and the role of AI in enhancing customer interactions.
The conversation also touches on the significance of community engagement, the impact of dopamine culture on design, and emerging trends in ecommerce. Through case studies like Djerf Avenue, they explore how innovative design can drive customer loyalty and conversion. Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.
Key takeaways
- Investing in creative is essential for brands to engage customers.
- Ecommerce design should focus on brand experience, not just transactions.
- AI will significantly change the shopping experience in the future.
- Community engagement is crucial for building brand loyalty.
- Dopamine culture influences how users interact with websites.
- Design subscriptions offer a continuous approach to creative needs.
- Personalisation will become more advanced with AI technology.
- Static websites struggle to retain user attention; interactivity is key.
- Using two agencies can enhance both creative and technical aspects of projects.
- Emerging design trends emphasise community and interactive elements.
Key discussion points
- 00:00 > Introduction to Grebban and Anton Johansson
- 02:17 > The Importance of Brand Experience in E-commerce
- 06:13 > Shifting Focus: From Transactions to Customer Experience
- 09:05 > Investing in Creative Over Development
- 11:02 > The Rise of Design Subscriptions
- 14:07 > Justifying Investment in Creative Direction
- 18:12 > The Role of AI in E-commerce Design
- 23:13 > Balancing Brand and Conversion
- 26:33 > Case Study: Djerf Avenue’s Innovative Design
- 32:27 > Understanding Dopamine Culture in Design
- 35:57 > The Benefits of Using Two Agencies
- 38:33 > Emerging Design Trends in E-commerce
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.
