A video short explaining how ecommerce teams can add an NPS survey and use the data to fine tune their CX strategy.
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A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces.
That surprised us.
However, we’ve also spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a strategic level, perhaps it’s not surprising to see this discord.
In this 10 min masterclass, we break down how you should be using NPS on your ecommerce store to measure CSAT effectively and boost CX through proactive campaigns.
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