In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush, Head of Marketing, and Ben Jones, Head of Ecommerce, at Osprey London about their recent replatforming project to Centra.
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Lana and Ben discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It’s interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team. Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.
Key takeaways:
- Osprey London is a heritage brand needing digital transformation.
- Transitioning from Magento to Centra was driven by technical limitations.
- The focus was on brand storytelling and immersive customer experience.
- Headless commerce offers creative freedom and flexibility.
- International expansion is a key growth strategy for Osprey London.
- The tech stack includes innovative solutions like Depict and Ingrid.
- Working with Grebban has streamlined maintenance and bug fixing.
- Future projects will enhance customer engagement and brand loyalty.
Chapters:
- [00:00] Introduction to Osprey London and Team Roles
- [02:40] Transitioning from Magento to Centra
- [05:10] Business Goals and Rationale for Re-platforming
- [09:44] Evaluating Platform Options: The Centra Decision
- [14:05] Exploring Headless Commerce
- [20:10] Managing Project Scope and Prioritisation
- [24:00] International Expansion and Market Strategy
- [26:59] Tech Stack and Integration Choices
- [30:15] Working with Grebban: A Partnership for Success
- [31:41] Future Roadmap and Exciting Projects
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