Kelly Goetsch, COO at Pipe17 and Chairman of the MACH Alliance, joins James Gurd to discuss integration challenges in ecommerce and how Pipe17 is enabling businesses to reduce complexity through its network of pre-built connections.
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In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17, and the company’s mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17’s network-based approach offers a more efficient solution.
The conversation covers the importance of integrations, the role of AI in order management, and the future of ecommerce technology. Kelly also shares insights on customer use cases, deployment strategies, and the evolving landscape of B2B commerce.
Key takeaways:
- Integration challenges stem from walled gardens in enterprise IT.
- Low-code solutions are becoming essential for business agility.
- Pipe17 focuses on a network of integrations rather than a monolithic platform.
- Pain-free deployments are achievable through pre-built connections.
- Business users can define routing rules with a user-friendly interface.
- AI assists in mapping and optimising order flows.
- The future of ecommerce lies in real-time data visibility.
- B2B commerce presents significant growth opportunities.
Chapters:
- [00:00] Introduction to Pipe17 and Ecommerce Integration Challenges
- [02:51]Kelly Goetsch’s Ecommerce Journey
- [05:48] Understanding Pipe17’s Unique Approach to Order Management
- [09:08] Integration vs. Order Management: Pipe17’s Distinct Role
- [12:05] Pain-Free Deployment and Business Logic Customization
- [14:58] Use Cases and Customer Success Stories
- [17:50] The Future of Ecommerce Integrations and Data Connectivity
- [21:04] Challenges in Back Office System Integration
- [23:59] The Shift Towards Low-Code Solutions in E-commerce
- [27:09] Pipe17’s Roadmap and Future Integrations
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