In this ecommerce podcast, James Gurd and Carl Hendy, founder of Audits.com which specialises in delivering full-service, solution-focused SEO audits, discuss the evolving landscape of organic SEO, particularly in the context of ecommerce.
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Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.
The podcast explores the impact of AI on search results, the fragmentation of search, and the importance of brand management in maintaining organic visibility. Carl shares insights on how brands can adapt their strategies to navigate these changes and optimise their online presence effectively.
Key takeaways:
- Organic SEO remains critically important despite the rise of paid media.
- The presentation layer of search has changed significantly with AI.
- Search is becoming fragmented across various platforms, not just Google.
- AI overviews are negatively impacting click-through rates for organic listings.
- Brands need to manage their online reputation more proactively.
- 50% of all search queries are branded, which is often overlooked.
- Controlling the user experience is crucial for brand visibility.
- Over-optimisation can lead to confusion and reduced effectiveness in SEO.
- Luxury brands may face challenges in the AI-driven ecommerce landscape.
- Brands should focus on audience-led content that works across multiple channels.
Chapters:
- [00:30] The Importance of Organic SEO
- [10:00] Impact of AI on Search Results
- [20:15] Strategies for E-commerce in a Changing Landscape
- [30:10] Brand Management and Organic Search
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.
