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Here’s why you should listen to this podcast…
25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you’re not focusing on accessibility, you’re leaving money on the table as an ecommerce brand.
Investment in accessibility can deliver an ROI.
Building accessible websites is not just a moral & legal obligation but a strategic business move. In this podcast, we explore the criticality of web accessibility, revealing how it can significantly boost your ROI.
Join us and web accessibility expert Bet Hannon, CEO of AccessiCart, to learn about the tangible benefits of making your website accessible to all users, and how this inclusivity translates into better user experience and increased conversions.
What you’ll learn:
- The impact of web accessibility on business success.
- Practical steps to enhance your website’s accessibility and the potential financial gains from doing so.
- Actionable insights and real-world examples that demonstrate the power of inclusive design
Key discussion points you’ll enjoy
🔎 The evolving landscape of accessibility legislation in the US and EU.
👩🏽 Real-life examples of businesses that have benefited from accessible design.
👀 The role of automated and manual testing in identifying accessibility issues.
⚙️ How to calculate the ROI of accessibility improvements.
Watch / listen now
Listen on your favourite player
Chapters:
- [00:30] Introduction to Web Accessibility
- [06:00] Understanding the Economic Impact
- [13:00] Legal Implications and Compliance
- [21:15] Practical Steps for Accessibility
- [29:45] Tools and Resources for Testing
- [36:00] Future of Accessibility in Digital Commerce
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.