Unlocking the secrets of Shopify conversion rate optimisation
In the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy.
Why you should tune in:
- Expert insights: gain practical, real-world insights as Anya & Nick share their extensive experience in the field.
- Actionable strategies: learn about the importance of segmentation, personalisation, and testing in driving successful CRO initiatives.
- Real-world examples: discover how leading brands have achieved significant conversion rate improvements through strategic testing and personalisation.
Whether you’re a seasoned ecommerce professional or just starting out, this episode offers valuable takeaways to help you optimise your online store and drive growth.
Don’t miss out on this opportunity to learn from the best in the business. Subscribe now and elevate your CRO game!
Key discussion points you’ll enjoy:
🔎 The challenges and opportunities of conducting meaningful A/B testing on platforms like Shopify.
⚙️ The role of AI in enhancing personalisation and optimising digital experiences.
👀 Strategies for measuring the true impact of CRO efforts beyond just conversion rates.
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Chapters:
- [00:40] Expert Insights on CRO and Experimentation
- [06:25] Challenges of A/B Testing on Shopify
- [12:00] The Importance of Segmentation and Personalisation
- [14:55] Real-World Examples of Effective Personalisation
- [20:20] Navigating Data Overload in CRO
- [27:02] Understanding User Behaviour with Analytics
- [29:34] From Tactical to Strategic Testing
- [33:11] The Role of Documentation in Strategic Testing
- [38:14] Optimising Page Speed with Smart Architecture
- [41:28] Innovative Post-Purchase Testing Strategies
- [43:27] The Future of Optimisation and AI Integration
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.