Get inbox alerts when new episodes drop: http://eepurl.com/gJFLtj
Watch / listen now
ABOUT THIS EPISODE:
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using promotions strategically to drive positive results and minimise unnecessary margin erosion.
Key discussion points:
- Understanding the damage promotions can have on brands
- Knowing when a promotion should be used & why
- Using data to improve targeting
- Personalisation in performance marketing – using promotions more effectively
View all Pulse panels.
About Pulse
Pulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
Listen on your favourite player
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.