A video short explaining ten practical pricing strategies you can test, based on insights and learning from psychology. Watch the video Listen on your favourite player Spotify Apple Podcasts Amazon Music Google Podcasts Overcast There is da Vinci...
The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening in ecommerce in the last month. Watch the video Listen on your favourite player...
In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar’s US summit on the future of analytics for ecommerce and digital marketing and in this...
A video short describing a 10-step process for auditing and optimising your ecommerce product page. Watch the video Listen on your favourite player Spotify Apple Podcasts Amazon Music Google Podcasts Overcast OK so the perfect PDP doesn’t...
In this podcast, James & Paul chat to Forbes 30 Under 30 technology leader Lisa Popovici, co-founder of the popular Siena AI chatbot used by ecommerce brands including Simply Modern, Superfoods and Doe Beauty. Watch the video Listen on your...
In this podcast, James & Paul digest the latest company news, assessing what the summit revealed about BigCommerce’s market position, go-to-market strategy and what the latest developments reveal about their product proposition and roadmap...
In this podcast, James & Paul explain how you evaluate the different approaches and sensible decision criteria to help you make the best decision for your business. Watch the video Listen on your favourite player Spotify Apple Podcasts Amazon...
An interview with Hannah Spicer, highly experienced email marketing consultant for premium & luxury retail brands. Hannah shares her take on the latest email marketing trends and advice for brands on setting up automated flows, auditing...
Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from BigCommerce, Centra, Commerce Layer, SCAYLE and Shopify for a fireside chat on what’s happened during Q1 2024. Watch the video Listen...
No two TCO cost models ever show exactly the same cost model structure or calculations, so you’re not getting a true picture with industry claims on what’s most affordable. James & Paul dive into the weeds to explain how platform cost...