CurrentBody is a fantastic #ecommerce success story. They joined the eComplete Group investment portfolio in 2021 and were listed in The Sunday Times 100 list of Britain’s fastest-growing businesses in 2023. In this episode we interview co-founder and CTO Andrew Showman.
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We’ve been trying to get CurrentBody’s CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores.
When we last met, Andrew talked about their move to AirTable across a few areas of the business and in this episode he talks us through where it’s being used and some of the benefits they’ve seen. We’re also impressed with CurrentBody’s adoption of AI to drive operational improvements, and focus on how they’re using AI within the AirTable setup as well as the impact of Siena for customer services.
Tune in for all this and much more, get insights from a highly respected ecommerce leader and learn how a fast growth brand is using its tech stack.
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Discussion guide
- We’ve been trying to get you on the podcast for several years to talk about how you run the tech side of your business – can you first give us an intro to your role and the tech stack you have at the moment
- When we last met, you talked about your move to AirTable across a few areas of your business – can you talk us through where you’re using it and some of the benefits you’ve seen?
- You worked with Nolo Apps to get this up and running, do your team find it easy to build things themselves now? Do you personally get involved within building or adapting the apps you’re building?
- We’re impressed with your adoption of AI – can you talk us through how you’re using AI within the AirTable setup?
- You’re using Sienna to aid your CS. What impact are you seeing in terms of ticket reduction, I know a customer who has seen a 70% drop in standard enquiries.
- You’ve done a lot of cool stuff around CX and Gorgias – can you talk us through some of that & what impact it’s having?
- You always seem to be working on new things every time we meet – how do you approach your roadmap in terms of new features vs existing backlog?
- You and your team get through a lot – can you just talk us through the structure of your internal team and how that’s changed oveJoannaMarkr time?
- Can you share the top priorities on your eCommerce technology roadmap for the next 12-18 months?
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