Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe, and Gene’s innovation in the Magento community with its Shopthru embedded checkout solution for publishers.
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The platform market is competitive, with lots of vendors vying for market share with SMEs and large enterprise customers. Whilst modern SaaS vendors have dominated marketing headlines in recent years, it’s important we don’t lose sight of the value legacy platforms play in this rich ecosystem. Choice is important.
Magento has been through the mill. From its nascent rise to mass market popularity and subsequent fall from grace post Magento 2.0, it continues to power more than 100,000 websites worldwide. Now part of the Adobe family, there’s new life in the Magento community, with product innovations like Hyva tackling some of the historical performance limitations.
The podcast explores the dangers of platform tribalism, the current state of the platform ecosystem, and the challenges and opportunities facing businesses in the ecommerce space. Matt and Paul cover the aggressive competition among platforms, the flexibility of Magento, and the implications of Adobe’s SaaS strategy. Additionally, they explore the role of Hyva in revitalising the Magento community and enhancing innovation.
Key takeaways:
- The platform ecosystem has become tribal, with strong opinions on various platforms.
- Magento aims to serve a wide range of businesses, from small startups to large enterprises.
- Adobe’s SaaS strategy addresses known issues with Magento, such as total cost of ownership.
- The app builder offers a low-code solution for integrating third-party technologies.
- Adobe Commerce Optimizer provides a pathway to full SaaS for existing Magento users.
- Hyva front-end has revitalised the Magento community and enhanced innovation.
- The future of Adobe and Magento is leaning towards enterprise and B2B markets.
- Shopify’s ease of use contrasts with the complexity of B2B solutions.
- Bluefinch aims to streamline the patching and upgrading process for merchants.
- ShopThru seeks to revolutionise ecommerce by embedding checkout experiences.
- The future of ecommerce will likely involve more AI and agentic commerce.
Chapters:
- [00:40] Introduction to Gene and Matt Parkinson
- [03:40] The Evolution of Magento and Adobe
- [06:50] The Current State of the Platform Ecosystem
- [09:50] Magento’s Flexibility and Market Position
- [12:00] Adobe’s SaaS Strategy and Magento’s Future
- [16:00] Understanding Adobe Commerce Optimizer
- [19:15] The Role of Hoover in the Magento Community
- [29:35] Community Advocacy and Product Development
- [29:56] The Future of Adobe and Magento
- [33:00] Navigating B2B and Enterprise Markets
- [37:50] Introducing Bluefinch: A New Solution
- [44:15] ShopThru: Revolutionising E-commerce
Want to suggest a topic or guest for a future episode? Contact us via the website or on LinkedIn.