Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from BigCommerce, Centra, Commerce Layer, Remarkable Commerce and Shopify for a fireside chat on what’s happened during Q2 2024.
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Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter.
For this quarter we’re speaking to BigCommerce, Centra, Commerce Layer, Remarkable and Shopify. Hear about their key product updates, go-to-market focus, major new wins and what the roadmap focus will be for the next quarter.
Key insights
Shopify
Emilie Benoit-Vernay, Head of Partnerships
- Trends: merchants are talking about unified commerce, looking to consolidate their ecommerce tech infrastructure and data
- Not all unified software is great, but all great software is unified: this is their mantra for the product strategy
- Launching hardware POS terminal into Germany, France, Spain
- AI in the core continues to expand e.g. media editor for image generation
BigCommerce
Mark Adams, SVP & GM EMEA
- Trends: (1) customer growth: cross border (2) composability: influencing headless Catalyst storefront development (3) AI: focus on personalisation, copywriting and search (4) B2B: increasing utility and into more complex businesses
- Large enterprise focus: vertically focused solutions, building a travel accelerator
- Now delivering product releases as two major updates each year in line with Shopify and called the ‘Next Big Thing’: NBT#2 coming end August
Centra
Martin Jensen, CEO and cofounder
- Updates for Wholesale, integrations with CRM/CDP/ESP > critical for B2B but B2B businesses are lagging behind DTC
- Added a low/no code page builder to help B2B companies build B2C like shopping experiences
- DTC: updated integration with Klaviyo
- Trends: analytics and GenAI, sustainability , omnichannel – using stores as fulfilment points
- Priorities: omnichannel allocation logic for where orders are being fulfilled from, improving split shipments for items in central DC vs. others in store based on availability
Remarkable Commerce
Brad Houldsworth, Strategy Director
- Focus on 3 key areas based on industry and client demands: (1) CMS adding personalisation based on channel referrer, (2) Checkout – pay by link on Adyen where merchant can send custom URL and define custom pricing for products, (3) Shipping prices by region for greater control and do this by weight/size e.g. next day for NG different rate to London postcodes
- Trends: composable trend towards component-based commerce, challenge to improve front-end capability like support for different front-end frameworks, focus on content and increasing integration between DAM and content campaigns
- Q3: focus on becoming more specialised in product niches that aren’t as targeted by other vendors,
Commerce Layer
Seth Bindernagel, VP Marketing
- Not as focused on AI within the product but connecting to external AI engines to import useful data like AI generated content, or pricing
- Focus on building out POS and order management capabilities
- To ship next quarter: (1) Simplification via CL Links (shareable link to sell any products anywhere), can be configured to create basket link or for PCQ process for B2B, or present custom layer of SKUs where people can buy from and create their own basket. (2) Personalised bundles >> useful for CS teams / Employees.
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