In this episode, Paul talks with Kate Walmsley, Co-Founder of sustainability / re-sale startup, Tern. Kate is a highly experienced eCommerce professional; previously working in Director-level roles for AKQA, Arcadia and New Look, as well as working with various great brands on a consultancy basis. Tern is Kate’s new startup, which is focused on pushing more breaks to offer re-sale and support the circular economy.
You can listen to this episode on the following channels:
Some of the key discussion points in this episode include:
- Why Kate started Tern and where the gap in the market is
- The Tern re-sale setup process and end customer journey
- Options for making use of materials / recycled products
- Benefits of resale to eCommerce businesses beyond revenue / materials (loyslty, CRM, data etc)
- How big brands are doing and looking at re-sale as an opportunity
- The Tern roadmap – medium and short-term
- Live examples of Shopify stores using Tern
- Examples of big brand re-sale programs
