An interview with longtime friend of the podcast Jim Herbert, now CEO at Patchworks, on the new business intelligence platform they’ve launched and what it offers ecommerce businesses. Listen on your favourite player Spotify Apple Podcasts...
In this ecommerce podcast, Paul is joined by Elevar’s owner, Brad Redding, to discuss the key privacy and technology changes affecting ecommerce analytics tracking and give advice to ecommerce teams on what they should be doing about them...
In this ecommerce podcast, Paul and James are joined by analytics experts Anna Lewis and Jill Quick, who discuss all things GA4. Key topics include when users should be migrating to GA4, the current state vs UA, the likely roadmap for GA4 pre the...
Listen now on your favourite player: SpotifyApple PodcastsGoogle PodcastsOvercast About this episode In our 86th episode, Candice Ren from 173tech joined us to talk about building out BI functions and business reporting systems for brand teams. In...
Typically businesses have larger budgets for acquisition than retention. However, retaining customers for most ecommerce teams is a competitive necessity to drive LTV (lifetime value). At the core of this is effective and targeted communication. As...
Digital experience analytics sounds like an industry buzzword but it’s actually an important capability for ecommerce teams to understand, especially when replatforming. Content can be a thorn in your side when migrating to a new platform...
Learn how to prepare for web analytics implementations and avoid common issues. Ecommerce success relies upon accurate data; if data is reliable, then ecommerce teams can confidently use the data to inform decision-making. Web analytics platforms...