An interview with longtime friend of the podcast Jim Herbert, now CEO at Patchworks, on the new business intelligence platform they’ve launched and what it offers ecommerce businesses. Listen on your favourite player Spotify Apple Podcasts...
Listen now on your favourite player: SpotifyApple PodcastsGoogle PodcastsOvercast About this episode In our 86th episode, Candice Ren from 173tech joined us to talk about building out BI functions and business reporting systems for brand teams. In...
Listen now on your favourite player: Spotify Apple Podcast Google Podcast Overcast About this episode Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a...
Artificial intelligence (AI) is the darling of the digital world. The lines are sometimes blurred between AI and machine learning (ML). The key questions are what is genuinely AI and how does it add real value to an ecommerce site? You need to...
Unified data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With...
Typically businesses have larger budgets for acquisition than retention. However, retaining customers for most ecommerce teams is a competitive necessity to drive LTV (lifetime value). At the core of this is effective and targeted communication. As...